Marketing & Advertising
Led creative vision and execution for redesign of Philly Black Pride’s logo. By implementing instantly recognizable motifs (liberty bell, rainbow flag) I was able to clearly define the brand for audiences and set expectations.
Provided key art direction and wrote engaging copy to highlight the profitability and sustainability of a Swedish dishcloth for distributors. Also included a quick end-user selling point to help boost their sales.
Crafted fall-focused Facebook ad copy and suggested visuals for branded bottled water, targeting distributors. Leveraged a back-to-school/sports angle to highlight end-buyer demand. Selected from client images showcasing water abundance.
ASI Show Chicago Email – Copy Editor
Nigl Accounting LLP Website – Copywriter
Adler’s Rochester Travel Website – Copywriter
Video/Podcast Production
Producer, Director, Editor – Left: BoyFriends Podcast episode; Right: Influencer Interview
Books
My first fantasy novel, published in 2016. Pangaea: Unsettled Land follows the story of Slade Maxwell, a noble of the kingdom of the Middle Third, as he joins his best friend and a handsome warrior to uncover the secrets of an ancient mythical sword thought to have brought magic to the world. They come across mythical creatures, powerful spirits, a bloodthirsty rival, and even the queen who wants the sword – and its power – all to herself.
A fantasy novella, published in 2019. Set six years before the events of Pangaea: Unsettled Land, The Auctorati is a magical tale of one man’s stand against the powers that be and a testament to the strength of teamwork. Can he save the city or will a threat from inside his own group cause it to fall?
Contact
Email: jarroddking@gmail.com | Phone: (609) 491-2093